Design a Better Business:
An Entrepreneurship Fable

Design a Better Business tells the story of Gianna and Sameer as they stumble, argue, and learn their way through the Lean Canvas. Instead of a lecture, you’ll walk beside them — seeing the missteps, the debates, and the “aha” moments that turn abstract boxes into real decisions.

It’s not a manual. It’s not a case study. This is a fable that makes the building blocks of a business clear, relatable, and unforgettable.

Whether you are a student encountering the Lean Canvas for the first time, or a founder looking for a fresh way to think about your own venture, this book shows you how to design, test, and refine ideas that actually work in the real world.